Responsive sites with AMP will help business owners get higher page rankings.Design Key to Responsive Sites

Every day, more people in Tampa Bay and around the world use tablets and smartphones to surf the web and search for information. Before mobile devices, designers were only concerned with being certain the company’s site had the same feel and experience on every page. Now, with the constant growth, mobile devices are forcing companies to create responsive sites with designs and user experiences to accommodate various formats.

The biggest change all designers, like Web Traffic Networks, have is that tablets and smartphones have different requirements than desktops. Instead of clicking, as a user would on a desktop, mobile interactions are based on touch, screen size, resolution. Optimizing the markup and other considerations are critical for responsive sites to have a flexible design.

SEO is Essential

As SEO (Search Engine Optimization) increases in company’s strategy, making your company’s site mobile-friendly is essential. According to Google, mobile sales have overtaken desktop sales, as well as, user search. Google has introduced Accelerated Mobile Technology, known as AMP, to encourage designers not to create responsive sites, but sites with fast mobile performance.

Responsive Web Design

So, exactly what is RWD (Responsive Web Design)? Basically, it is laying out and coding a website to provide great viewing across the many formats from desktops to the different systems and sizes of tablets and smartphones. Creating a site with responsive design has many advantages. Here are some reasons Web Traffic Networks and other designers consider to be amongst their top five.

  • Extreme Flexibility – With responsive sites, content will move freely across the many formats. The site’s pages adjust for different devices while keeping the site’s main appearance.
  • Excellent and Reliable User Experience – To be relevant and gain page rankings, business owners must be consistent with content. However, without great user experience and SEO, visitors will not read the content. Therefore, a site must have good user experience, minimum resizing and no unnecessary scrolling.
  • Money Saver – With one single site adjusting to formats being used by its various visitors, a company saves money by not having maintained two sites for desktops and mobile. Also, visitors have a greater convenience with only one bookmark to manage.
  • Google Wants All Sites Responsive – Since Google controls roughly 67 percent of the internet search market, most companies and designers are inclined to listen. Google recommends responsiveness as best practice. Google’s robots crawl or read its pages and measure SEO more accurately. According to Google, nearly 88% of people use their mobile devices for looking up directions and where to shop.
  • Easy Management – Having a desktop and a mobile website means NOT having two SEO campaigns. With one campaign, your company’s money, effort and time can all go in the same direction to better enhance the website and the company’s image.

Get Help With SEO

Web Traffic Networks can maintain all the responsive website design requirements implementing SEO and other SEM for your company. Implementing all the industry’s best practices allows you to do what you do best, sell your products and services. Read more about our SEO and other services.