Most people didn’t think it would ever happen. Thursday, February 15th, Google Chrome started blocking ads
online. This comes as a surprise as ads have been Google’s lifeline to prosperity.
However, this is a step that hundreds of million online users have been doing for some time with third-party ad blockers. However, Chrome’s approach won’t be as severe by banning all ads like other extensions.
How Large Will Chrome’s Impact Be?
The impact of Google’s actions will be felt by most of the internet because Chrome is the browser of choice by both desktop and mobile users. In fact, Chrome is used to view about 56 percent of internet web pages according to StatCounter.
The purpose of the ad-blocking move by Chrome is to get rid of those websites that are packed with ads or degraded by the annoying popups. Google’s product manager for web platform Ryan Schoen says the change has already affected the web as about 42 percent of sites have scaled back their ad display to pass Google’s standards. Some of the companies to adjust their practices have been the LA Times, Forbes and the Chicago Tribune.
“We want the web to be a place where businesses can thrive and make revenue, but also a place where users can have a good experience,” Schoen said during an interview Wednesday. “We’re hoping this will bring balance back in the web ecosystem.”
Online Ads Positive Effect for Users
Online ads have had a positive effect on users, fueling the web’s growth by funding sites like Google and Facebook without forcing many users to pay for subscriptions. Services have quickly grown by a massive scale, according to C.net, 2 billion for Facebook.
Now the free lunch for users may be ending as the backlash against ads continues to grow. We may discover the real cost of free websites.
One major complaint about ads is slowing the performance of sites and eating mobile battery power. Other downfalls of ads are that they can track online behavior and build profiles used to match ads to user interests. Yes, they are distracting and can become a doorway to attacks or become unwitting tools letting others make money illegally.
Will Users Have to Pay For Website Use?
So, what will internet users see from websites that currently offer free access? As publishers begin to cope with the change, they may follow the track of The Washington Post, New York Times and Wall Street Journal by offering ‘paywalls’ that require subscriptions.
Just recently, Tech Magazine’s Wired moved to a paywall. The site used to have a policy of blocking web users who had ad blockers installed on their browsers.
Thursday’s ad-blocking move “is very much the first step,” Schoen said. “This is a journey we’ve been on a long time. We’ll continue to take steps towards a better user experience.”
Web Traffic Networks Helps Sites Adjust to Chrome’s Blocking Ads
Taking appropriate action like those of the Forbes, Wall Street Journal and other are the correct steps. The SEO experts at Web Traffic Networks offer the following alternatives to help publishers continue to reach users.
- Confirm the ad meet the new standards set by Chrome.
- Increase the effectiveness of organic SEO practices and backlinks.
- Increase local representation through local listing with numerous directories.
- Increasing blog content about a publisher’s various products.
- Better reputation management.
Learn more about how Web Traffic Networks can help with Chrome’s new changes. Here are some related articles.