So, you’ve just spent lots of money on a brand-new website for your company. Now, your biggest goal is to let everyone know your site exists and what it has to offer. How does a company accomplish this task? A major part of the answer is SEO. Search engine optimization is increasing the quantity and quality of traffic to the website with organic search engine results. These results are free and organic because visitors naturally read the links and then click.
What Search Engine Optimization Really Means?
Search Engine Optimization may be best understood by examining the three parts of its definition.
- The quality of traffic. Your site can attract all the visitors in the world, but if they’re coming to your site because Google tells them you’re a resource for Apple computers when really, you’re selling apples, that is not quality traffic. All those visitors will immediately move on. Instead, you want to attract visitors who are genuinely interested in products you have to offer.
- The quantity of traffic. When the right people start clicking those search engine results pages (SERPs), more traffic will be better when they are the correct type of visitors.
- Organic results. Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don’t have to pay for.
The goal for any website owner is to be on page one when someone searches for information relative to your business. So, how does this happen? First, realize this is a complex answer that requires work by the site owner and a knowledgeable SEO expert.
The Gathering of Information
Understanding the gathering of information and creating content on your website is extremely helpful in deploying an SEO strategy. There are two types of content; one the visitor reads and the other that is read by the robots deployed by Google, and other search engine companies. These robots read both types of content to determine if the information on the visitor side is relevant to the robot side. These search engine companies have complex algorithms to determine if a page is worthy of ranking near the top when a potential visitor is searching for your business items.
These robots also look at the structure of your site, its speed while loading pages, as well as the content. With the present need for more security, the robots may give your site a higher ranking for having an SSL certificate, which helps maintain encrypted security from hackers.
What also matters are the various use of headings and subheading types on your site. However, the most important thing is content. Content can be in the form of photos, videos, written text and downloadable files. The one main importance is that all must be relevant to the page. Links and backlinks also play a key role in the rankings. Outgoing and backlinks to credible sites increase the value of your pages, along with links to internal pages.
Many Variables of SEO
I have only touched on a few of the requirements of SEO. There are more variables to this process. However, I don’t want to frighten you with too much information. In upcoming postings, we’ll look at keywords, Search Engine Marketing, Conversion Rates, reputation management and local SEO. Please visit the blog frequently as I will dive deeper into how Web Traffic Networks can help make your site the best it may be. don’t want to frighten you with too much information.
Please visit the blog frequently as I will dive deeper into how Web Traffic Networks can help you make your site more relevant and ultimately get your page ranking close to the top of the search. Also, please contact me to discuss possibly working on your site.